? Date: December 16, 2025, 19:00
?️ Speaker: Nikolay Dimov
? Watch live: https://digital.softuni.bg/events/4094/will-ai-lead-to-more-killed-ideas

? About the Event:
In advertising and marketing, there's always been one painful phenomenon — the “killed” idea. Brilliant concepts that never make it to production. With the rise of artificial intelligence, this dynamic is shifting rapidly. But how?
Will AI empower creatives — or bury even more ideas?

This seminar explores the crucial question:
Does AI fuel creativity, or does it threaten it?

Participants will learn:

• Why so many ideas die inside the creative industry

• How AI has already changed brand communication

• Whether AI-generated ideas are easier to pitch and sell

• When AI becomes a threat to creative work and why that affects sales

• The conflict between AI’s rationality and the magical illogical nature of people

• What creativity means when AI can generate thousands of concepts instantly

Expect an honest, sharp and insightful look into the future of creativity in the AI era.

?️ About the Speaker – Nikolay Dimov

Nikolay is a marketer and creative professional with 10+ years of experience. He runs a creative agency and is one of the creators of Dead Ideas Day – the world’s first festival dedicated to unrealized creative concepts.
Learn more: https://deadideasfest.com/
He believes that every idea carries value — even the ones that never get published — and is deeply engaged with the conversation about AI’s impact on creativity.

? Watch for free: via the link above.