📅 Date: September 30, 2025 (Tuesday)
🕖 Time: 7:00 PM (EET)
📍 Online – free seminar
🔗 Live seminar link: https://creative.softuni.bg/seminars/1801/the-ux-researcher-the-grey-eminence-of-product-development

🔹 About the Event:
The UX researcher may not always be in the spotlight, but their impact on product success is profound and strategic – acting as the “grey cardinal” of product development. In this seminar you’ll learn:

• How user research shapes the foundation of successful UX design;
• Why the UX researcher is essential for informed decision-making;
• Key research methods and best practices;
• How to defend the value of UX research within teams and businesses.

🎯 Who is it for: designers, product managers, and anyone interested in understanding how real user needs drive great design across industries.

👩‍🏫 Speaker: Nadezhda Ivanova

• UX researcher with a background in Software Engineering and a Master’s in Artificial Intelligence;
• 5 years of experience at SAP, leading research activities across SAP Business Technology Platform;
• Specialized in creating standardized approaches to UX research in fast-changing cloud environments;
• Believes that even the most robust software architecture or functionality is meaningless without excellent user experience.