Loyalty Programs: Part of the Complete Customer Experience

? Date: May 20, 2025
? Time: 10:00 AM – 12:00 PM CEST
? Online Event
? More info & free registration: https://egmeetup.com/

Loyalty is no longer just about points and rewards — it’s about creating lasting relationships. Join us for this power-packed online event where top experts share actionable strategies to embed loyalty into the entire customer journey.

? Session 1 | 10:00 – 10:30

Loyalty Programs: Where to Start and What Really Matters
? Anastasia Chaykina – CEO, Loyalty Roots / Expert at tribe47
✔️ The key questions to ask before launching a program
✔️ Common mistakes that derail success
✔️ Aligning loyalty with customer needs & brand goals

? Session 2 | 10:30 – 11:00

From Browsers to Loyal Customers
? Sarah-Jane Bevis – Senior Customer Success Manager, Bloomreach
✔️ Why loyalty starts before the first purchase
✔️ Personalization across the journey
✔️ Turning one-time buyers into advocates

? Panel Discussion | 11:00 – 12:00

What Makes Loyalty Programs Work?
? Featuring:

• Robert Olędzki – PAYBACK Poland
• Daniel Górny – YES
• Sarah-Jane Bevis – Bloomreach
• Ewa Wysocka – tribe47 / PortalYogi