📅 Date: 22 January 2026

🎙️ Speaker: Natali Pavlova – Erianor

🔐 About the event:

Watch a free online seminar titled "Design and Organization of Conceptual Events: The Alchemy of Experience" on 22 January 2026 (Thursday) at 19:00 with speaker Natali Pavlova – Erianor.

The event industry today is highly competitive, and to stand out and leave a mark, it is essential to have the skill to offer memorable and emotionally impactful experiences. Conceptual and immersive events change the game by combining art, inventive and bold thinking beyond the conventional, contemporary visual effects, and creative design to create "complete worlds" where guests are fully immersed.

📌 Seminar overview:

The seminar will present how conceptual and immersive events are planned, created, and realized, covering the entire process from the initial idea to the final product implementation. Participants will also see concrete examples from the portfolio of "Erianor Events."

🎯 What participants will learn:

• How to develop a unique and strong event concept and align all elements – art program, scenography, visual identity, and communication – to a leading idea;
• How to create emotionally powerful experiences that leave a lasting impression on the audience;
• Practical examples and strategies for managing partners, artists, and creative teams in complex, multilayered productions;
• Basics of communication and marketing specifically adapted for conceptual event formats;
• Principles and techniques for effective budgeting, whether for boutique or large-scale projects.

The goal is to inspire professionals and future event managers to think beyond standard formats, develop creative thinking, and receive valuable practical guidance for their career development.

🎯 Who is the seminar suitable for?

• Professionals in the event industry looking to enhance their conceptual and artistic thinking;
• Students and young entrepreneurs in marketing, culture, and creativity;
• Anyone interested in innovation, experience design, and creative approaches in the event industry.

🧑‍🏫 About the speaker

Natali Pavlova – Erianor is the founder of the creative startup company "Erianor Events," established in August 2023 with the intent to offer the audience conceptual events, performances, and original experiences combining different arts, motifs from past eras, ancient legends, mythologies, and cultural phenomena. To date, she has realized 7 large-scale authorial events.

She holds a bachelor's degree in International Relations and a master's degree in Scandinavian Studies from Sofia University "St. Kliment Ohridski." Since 2016, she has been active in finance and innovation fields focusing on PR, communications, corporate event management, and strategic partnership management. Her interests include creative writing, painting, innovation and startup ecosystems, business and entrepreneurship, marketing, mythology.

She is the author of a book analyzing the embedding of Old Norse mythological elements in Tolkien’s works. Natali is honored with the title "Businesswoman of the Year 2025" in the category "Event Agency and Conceptual Experiences," as well as an award in the "Start Up" category at the Bright Awards for Business and Tourism for the "Erianor Events" project.

Facebook: https://www.facebook.com/ErianorEvents/
Instagram: https://www.instagram.com/erianor_events/

🔗 More info and registration: https://digital.softuni.bg/events/4107/designing-and-organizing-conceptual-events-the-alchemy-of-experience