📅 Date: May 20, 2025 (Tuesday)
🕒 Time: 7:00 PM (EEST)
📍 Free Online Seminar
🔗 Watch here: https://digital.softuni.bg/events/4026/attention-is-the-new-currency-how-to-make-your-brand-stick-in-2025

🚀 About the webinar:
We live in the most competitive era for customer attention. Marketers are shifting away from short-term tactics and focusing on long-term brand building through emotional storytelling and trust. This session will explore:

• Core principles for building a lasting brand strategy;
• Why emotional campaigns work better than rational ones;
• The importance of consistency across brand actions;
• Real-world examples from globally recognized brands;
• How to stand out in the age of information overload.

👨‍💼 Speaker: Nikolay Dimov
Nikolay is a seasoned marketing expert with 10+ years of experience across startups, agencies, and personal ventures. He believes in the power of humor and uniqueness to make brands memorable. He runs a marketing newsletter with over 5,000 LinkedIn subscribers and builds full-scale brand identities with his agency.